Since joining forces with the P1 SuperStock Championship in the UK and USA, P1 Marine Foundation has discovered that the P1 Panther is more than just a race boat. It is a unique, powerful marketing and promotional vehicle that can communicate targeted messages, engage audiences and provide a platform for a diverse sponsorship activation programme.
Cornhill Foreign Exchange is an independent foreign exchange provider with offices in Mumbai, Dubai, London and the US neatly mirroring the territories P1 SuperStock racing covers with live events and TV exposure. Cornhill joined up in 2013 with the UK's P1 SuperStock season, enjoying good coverage across UK and European TV satellite channels. As well as providing FX exchange service to the Powerboat P1 Cornhill look set to stay with P1 for another season which kicked off in Docklands last weekend.
In January 2013 a Hull Business' group rallied round to Buy a Panther to Promote Hull -pledging cash towards sponsoring a Panther Powerboat to run in the UK P1 SuperStock Championship to promote Hull on a global scale. They not only pulled it off all off the back of a twitter campaign, but they rallied the worlds media and got the town supporting them. For 2014 the team has changed, the crew are different and they have a new name but they are back!
A brand new sponsor to P1 for 2014 Lycamobile and LycaFly, recently unveiled their stunning new boat livery at London Docklands and have joined in a mutual value exchange partnership for this season. The partnership offers mobile and flight benefits for the transatlantic motorsport business of P1 and increased exposure through boat sponsorship in the UK and US Championships for the brand.
We arrived in Inverclyde for Round 2 of the P1 SuperStock UK series and the opening round of UK AquaX in June 2017 and the action on the water helped the area achieve it's goals. The partnership was focused around increasing local tourism and engaging the community in a project based around the mariner.