Case Studies: Pertemps Network

SERIES SPONSORSHIP, PROFILE, AUDIENCE, B2B NETWORKING, CORPORATE HOSPITALITY, TEAM AMBASSADORS, BRAND AWARENESS

Pertemps Network provide high quality recruitment solutions to a wide range of industries in the UK and overseas and has over 250 offices across the UK. Pertemps Network used the series sponsorship of the P1 UK SuperStock Championship to promote their brand and business on a regional, national and global level. The successful sponsorship has spanned 7 years and the 2016 season delivered an ROI figure of 27:1.

OBJECTIVES

  • Raise the profile of the Pertemps Network brand through various channels including the use of a 28ft Pertemps Network branded Race Boat and promotion within P1 event marketing collateral
  • Generate new business contacts through successful B2B networking at P1 events
  • Use the P1 race weekend and its international TV coverage to raise awareness of the Pertemps Network services

OUTCOME

An Season Summary Report produced at the end of the series established that:

  • The Pertemps Network team were crowned British Champions having featured on the podium at every race
  • The spectator event attendance for the season was just over 110,000
  • The media value derived for Pertemps Network was over £1.2m
  • TV coverage of the race event was broadcast in more than 150 countries on leading sports networks including Sky Sports and Fox Sports
  • The Pertemps Network brand featured in over 30 different print and online media pieces
  • Pertemps Network hosted over 60 guests in P1 VIP Hospitality throughout the season

ACTIVATION

 
VIP HOSPITALITY
One area heavily utilised within the partnership is guest places in P1 VIP Hospitality. Averaging 20 guests (two tables) at each event, Pertemps Network use the hospitality offering to entertain clients, reward employees and raise awareness of the Pertemps Network brand. The VIP Hospitality offering includes:
 

  • Prime viewing of the racing
  • A Tour of the Pits & Pontoons with P1 Senior Management
  • A High Speed RIB Experience
  • Welcome Refreshments, Buffet Lunch & Afternoon Tea
  • A licenced cash bar
  • Souvenir Event Programme & P1 Gift
  • A Q & A with a P1 SuperStock Driver & Navigator

TEAM AMBASSADORS
Brother and Sister duo - Sam and Daisy Coleman are an ideal fit for the Pertemps Network brand. They are hardworking, skilled and dedicated, with a strong social media presence and understanding of sponsor objectives. Sam & Daisy are keen to promote the Pertemps Network brand throughout the season and compliment the P1 marketing campaigns with their own team promotion e.g. www.colemanracing.co.uk.

PROMOTION
The Pertemps Network brand featured heavily within a number of print publications as part of the P1 Welsh Grand Prix of the Sea Marketing campaign to include: Western Telegraph, The Pembrokeshire Herald, Milford Mercury, Onboard Magazine, Red Handed Magazine, Voice Magazine, Boat Trader Magazine, Business News Wales and Tenby Observer (approx. 400,000 copies).
 

“I just wanted to say a massive “THANK YOU” for everything that you put together. The entire group absolutely loved the day and the kids were very grateful of the activity books. The food was amazing, the marquee was positioned perfectly and the rain did not dampen the spirits.”

Lisa Thurkettle, Director at Pertemps Network speaking on VIP Hospitality

P1 Superstock - Grand Prix of the Seas. Powerboat Racing at its best!