With millions of Europeans travelling to Kissimmee and Central Florida each year, Experience Kissimmee is the perfect pairing for the P1 AquaX European Tour which kicks-off in Torquay, England, before visiting other locations in the UK and Europe, including Spain and France.
Experience Kissimmee has partnered with P1 since 2016, sponsoring P1 SuperStock powerboat for the past two seasons. This year’s sponsorship has been taken to the next level with brand integration and collaboration on behalf of both organisations in a new integrated marketing approach for P1 AquaX.
“At Experience Kissimmee, we are constantly seeking unique and innovative marketing opportunities to reach our key markets and spread the word about our destination” says Experience Kissimmee’s Director of Sports, John Poole. “We have enjoyed working with Powerboat P1 in the past and are excited for this next chapter in our partnership.”
Along with holding the naming rights for the P1 AquaX European Tour, Experience Kissimmee will also partake in additional sponsorship benefits including sponsorship of two P1 AquaX riders who will be announced in the coming weeks, TV advertising in over 150 countries, inclusion in event marketing efforts, and brand logo placement across event materials, including team apparel, banners and flags.
Experience Kissimmee’s association with the P1 AquaX European Tour goes above and beyond to benefit fans, racers and spectators, with the company hosting a season-long competition to win an all-expenses-paid Experience Kissimmee vacation which can be entered online and at the 2018 European events.
Azam Rangoonwala, CEO of Powerboat P1 said of Experience Kissimmee’s returning sponsorship: “The P1 AquaX European Tour presented by Experience Kissimmee is set to be a spectacular season of events and we are excited to continue our relationship with Experience Kissimmee for another year.”
For more information on Experience Kissimmee, visit www.ExperienceKissimmee.com