The group, called 'onehullofaboat', came together after members of a Hull Business Group met in February to hear about the Grand Prix of the Sea coming to Hull in June from P1 commercial manager Eugene Bari. This will be the third successive year the UK's P1 SuperStock Championship has visited Hull, which has a strong maritime heritage and is very much a "city of the sea'. This makes it an ideal venue for P1 SuperStock racing (and the supporting P1 AquaX series) and P1 have developed a close relationship with the city over the last two years.
Thanks to a huge investment programme over recent years, Hull has changed considerably and this has created new ambition, energy and confidence. Hull has a powerful network of more than 170 businesses of all sizes who work together to raise the profile of the city and region with the ultimate goal of helping to create jobs and wealth.The newly formed Business Group 'onehullofaboat' decided to get involved with P1 for 2013 after hearing that there was a race boat available for sponsorship. The businesses rallied round to raise the necessary cash and the boat will run throughout the season to promote the city and region.The 'onehullofaboat' team sees the national P1 SuperStock series as a unique and highly effective way of helping to achieve its aims in terms of profile, values and image.
"We went to Twitter and came back with a lot of interest," said Esther Damary-Thompson, communications executive for organiser Hull Bondholders."Within the first ten minutes, we had raised £1,000, now we have over £24,000 from a variety of businesses which is enough to brand and run the boat. Having a powerboat will be fantastic in terms of economic impact. It's bringing the Humber to life; there's a fantastic buzz and it has brought the business community together."
P1's commercial manager Eugene Bari commented "Hull has set the benchmark high for other host cities.Their commitment to the P1 series demonstrates what a small investment can produce in terms of commercial impact. Hull's citizens have rallied to the cause and pooled their resources in terms of cash and the expertise of experts such as accountants, solicitors, graphic designers. As a result the whole region has got involved and we may even have some Hull-based pilots for the team. This is motorsport for the people and it just proves that you don't need to invest millions - you just need some imagination"
Last week the Hull Business Group gathered to present the funds to P1 and unveil the stunning designs for their race boat. To follow the activities of onehullofaboat visit www.onehullofaboat.co.uk or follow the P1 SuperStock Championship site for updates. If you are a Hull business and want to get involved contact Ms Damary-Thompson at the Hull Bond Holders Scheme.