The chief executive of the Football Association of Wales, Jonathan Ford joined P1 chief executive James Durbin and Visit Wales marketing director Mari Stevens at a special sport tourism event in Cardiff yesterday to discuss the rapidly growing sports sector within the multi-billion pound travel and tourism industry.
This is an area where Wales punches well above its weight which has seen it become a big fish in a very big pond. The latest chapter in Wales’ success story is the news that the Millennium Stadium will host the UEFA Champions League final in 2017.
Mari Stevens and James Durbin highlighted the power of partnerships in staging successful sports events to attract visitors, stimulate the local economy and raise the profile of the host city and country. P1 partners with the Welsh government, supported by Cardiff City Council, to present the P1 Welsh Grand Prix of the Sea this bank holiday weekend when huge crowds are expected to line the waterfront for two days of high-speed, free to watch marine motorsport.