Date: Fri 12 May 2017

Experience Kissimmee Team to Race in 2017 P1 SuperStock UK Powerboat Championship

Experience Kissimmee attracts British visitors through powerboat racing sponsorship.

Powerboat P1, the world’s leading marine motorsport promoter, announces Experience Kissimmee will be sponsoring a racing team in the P1 SuperStock UK Powerboat Championship for a second year.

Experience Kissimmee is the travel and tourism authority for the Kissimmee destination and Osceola County, Florida. Its sponsored team will compete in the four-venue P1 race series from June to September 2017.

P1 managing director Robert Wicks explained: “With our USA headquarters being in Florida and having previously partnered successfully with Experience Kissimmee at our St. Cloud race event as well as on a promotional campaign in the UK, we were delighted last year to take the relationship to another level with Experience Kissimmee becoming a boat sponsor in our UK national championship. This new agreement for 2017 makes strategic sense for both of us, with Experience Kissimmee having access to the racing team across the season for PR and promotional activities and experience rides, and receiving extensive digital and broadcast exposure.”

Brothers Neil and Jason Jackson will be in the cockpit again, and they and the P1 Panther race boat will sport the Experience Kissimmee brand.

The boat will be used as a promotional tool this summer and will be seen by more than 100,000 spectators at race events in England, Scotland, Wales and Denmark. In addition, TV viewers around the world will enjoy coverage of the P1 races with the high-speed action broadcast on Sky Sports in the UK and on leading sports networks in more than 150 countries.

DT Minich, Experience Kissimmee President and CEO said: “Having partnered with Powerboat P1 for the first time last year, we were able to successfully elevate the Experience Kissimmee brand across the UK through strategic promotional and PR activities. We are delighted to continue the partnership. P1 race weekends deliver outstanding family entertainment and are the perfect arena to promote Kissimmee as a favourite family holiday destination.”

“Our P1 events are designed to serve up a feast of top class sport and entertainment, and Kissimmee’s reputation for offering a huge variety of attractions and activities plus beautiful weather is sure to be a big hit again with our event spectators, fans and global TV audience,” added Wicks.

The 2017 P1 race season gets underway in Denmark next month before the fleet of one-design powerboats heads to the River Clyde, Pembrokeshire and Yorkshire throughout the summer.

Keep up to date with P1 SuperStock by following us on Twitter: @P1SuperStock and 'Like' us on Facebook: /p1superstock.
For more information on Kissimmee, please see www.experiencekissimmee.com, follow @kissimmee on Twitter and like facebook.com/experiencekissimmee.

For further media information on Powerboat P1 please contact Roy Mantle on roy.mantle@powerboatp1.com and for Experience Kissimmee contact Surinder Manku on surinder@vvvglobal.com.

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