Powerboat P1, the world’s leading marine motorsport promoter, has announced that Typhoo will sponsor a racing team in its P1 SuperStock series for a seventh consecutive year. “Typhoo has been an ever-present boat sponsor in the UK championship since the launch of the P1 Panther powerboat in 2011” said P1 managing director Robert Wicks, “and we are delighted that the successful partnership will continue this summer.”
The sponsorship will see the Typhoo boat again sporting its striking livery featuring twin colours, with half of the craft retaining the iconic Typhoo pillar box red and the other half in black promoting Typhoo Extra Strong, an expertly blended, robust, full bodied brew. Carrying the now familiar number 00 reflecting the brand’s famous advertising strapline that “you can only get an ‘OO’ with Typhoo”, the boat will compete in every round of the four-venue race series between June and September. The Typhoo team finished in 6th place in the 2016 P1 SuperStock Championship and this year’s crew of driver Kevin Hunt and navigator Carl Turner will be looking to achieve a top three finish.
Somnath Saha, CEO of Typhoo Tea, explained: “The Typhoo boat will be seen by more than 100,000 spectators this summer at race events in England, Scotland, Wales and Denmark. In addition, TV viewers around the world will enjoy coverage of the P1 racing with the high-speed action broadcast on Sky Sports in the UK and on leading sports networks in more than 150 countries. The sponsorship gives us access to the racing team across the season for PR and promotional activity and experience rides, and we’re confident that Kevin and Carl will deliver Extra Strong performances in their challenge for this year’s P1 SuperStock crown.”
The 2017 UK season gets underway in Aalborg on 10 June.